10 Content Ideas for your F&B Business
Social Media is a tool that everyone can use to distribute information to the whole world. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 (Statista, 2022) and nowadays, if you run a business, social media is a crucial part of it. Especially when you own a bar or a restaurant.
After all, who doesn’t enjoy pictures of a delicious plate or a refreshing drink?
Let’s go over 10 ways you can use social media to grow your own bar, restaurant or cafe and make it stand out.
- Create Videos & Photos
The picture is the power of our time. It helps you capture the viewers’ attention and give him the information you want.
Either by hiring a professional photographer or by using the camera of your own smartphone, choose, edit and post your videos/ photos making people stop and look.
54% of marketers say that video is the most valuable content type for achieving social media marketing goals [The social media video statistics marketers need to know for 2022, Jan 4, 2022], whereas 55% of users said they wanted to visit restaurants because videos of the food looked appealing. [Survey: 36% of TikTok users order from restaurants after seeing them on the app, Oct 1, 2021]
https://www.instagram.com/reel/CkQTdgHAn0z/?utm_source=ig_web_copy_link
https://www.instagram.com/tv/Cj3KbsAJL7s/?utm_source=ig_web_copy_link
- Behind the scenes
What drives a lot of interest is what happens behind the final making of the product. Content that shows the process of cooking a dish or preparing a drink is what people are curious for and want to know about. Extra points if you introduce your staff.
https://www.instagram.com/p/CjBLVXNKffb/?utm_source=ig_web_copy link
https://www.instagram.com/p/Cc3Jl64qWIG/?utm_source=ig_web_copy_link
- Highlight what makes your business special
Is it a signature dish? A special offer every other day? An event happening? Customers should know what makes you different from the others and why they should choose you.
https://www.instagram.com/p/CgmcCTkqnzf/?utm_source=ig_web_copy_link
https://www.instagram.com/p/CjasZq3KQO8/?utm_source=ig_web_copy_link
- Be interactive with your Audience
In addition to the previous point, 88% of marketers say interactive content helps brands differentiate themselves [Succeed in 2022 with These 12 Groundbreaking Interactive Content Statistics, Jan 10, 2022]. Ask them through stories or posts questions about their favourite drink, make them vote about the menu’s new dish etc. Collect all your data you need for free.
https://www.instagram.com/p/CjK-eVisGeb/?utm_source=ig_web_copy_link
- Make sure your menu is online
59% of millennial diners say they view menus online often or very often before they dine out, otherwise they choose another restaurant.
[How Instagram Changed the Restaurant Industry [Infographic], Feb. 20, 2020]
https://www.instagram.com/p/CRiqCQ3Kd3W/?utm_source=ig_web_copy_link
- Online Booking Option
Millennials and Gen Zs avoid phone calls at all costs. Add an online booking option to make it easy for them. Customers who place an online order with a restaurant will visit that restaurant 67% more frequently than those who don’t. [26 Online Ordering Statistics Every Restaurateur Should Know in 2021, Nov 12, 2020]
- Run a Social Media Contest
Organize giveaways, offer promotional discounts or seasonal offers and increase your social media’s engagement. When deciding between several restaurants, 54% of the consumers will pick the one that offers a coupon, with this number rising to over 60% among heavy (weekly) dining visitors. [Valassis Research: Consumers More Likely to Dine out if Restaurants Sweeten the Deal, April 30, 2019]
https://www.instagram.com/p/CiSSEDzq2Y5/?utm_source=ig_web_copy_link
- User-generated content
Content created by customers is a great and fast way to show your work through their eyes. It helps establish brand loyalty, trust and grow your community. 70% of people trust images taken from ‘people like them’ over brand created images. [5 Key Benefits of UGC(User-Generated Content), Dec 16, 2019]
https://www.instagram.com/stories/highlights/18124960924081302/
- Share testimonials and positive reviews
Posting your customers’ best reviews is a good way to provide ‘’proof’’ that you own a successful business. Build trust and earn more customers.
https://www.instagram.com/stories/highlights/17905381892183548/
- Loyalty program
Reward your repeated customers and encourage them to continue buying from you. Nearly 58% of consumers buy from a brand whose loyalty program they belong to at least once a month. [Invesp, 2020]
