Articles

Social Media is a tool that everyone can use to distribute information to the whole world. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 [...]

We all know this – smartphones are changing how people search and make purchase decisions. And when it comes to travel, in particular, consumers increasingly use their smartphones in real-time to [...]

I want so badly to like the Airbnb ad campaign “Don’t go there.” I want to in part because I have tremendous respect for the Airbnb organization, for the people who work there (like Chip Conley, [...]

The travel industry believes in the benefits of the Internet of Things (IoT) and personalisation – the problem is travellers may not be entirely convinced. Recent findings by Boxever on consumer [...]

The explosion in popularity of the mobile video game Pokemon Go since it was released on July 6 presented both opportunities and challenges for travel destinations last week. The game sends [...]

Olset, a hotel data specialist, has recently launched an interactive sentiment map, generated by thousands of real traveler review sentiments. By scraping the data from multiple online sources [...]

Adara, a travel data company, surveyed 3,000 travelers for their booking and loyalty behaviors. About half of the respondents aged between 18 to 34 while the rest of them were above 35. Data [...]

Image credits: www.thersa.org     According to Juniper Research the future of the sharing economy seems undoubtedly bright since it is estimated that it will be worth more than $20 [...]

“How to engage with millennials has become the most talked about topic among marketers in 2015. Brands know millennials are social natives, yet still have a difficult time finding the right [...]

Of all the content creators on social media, it can seem like brands are the red-headed stepchild. They don’t get as much attention as YouTube stars or Instagram celebrities, they [...]