Where consumers shop online for travel products

 In Blog

Phocuswright’s major consumer research study, focusing on where consumers shop online for travel products, reveals interesting findings regarding the intermediaries and hotels.

Phocuswright notes that the overall online penetration by region continues to grow on a global basis (although the US is forecast to remain flat at 45%, as it has for the last three years), with Europe tipped to hit 52% during 2016.


Search-shop-buy-share online penetration


Flight shopping – OTAs vs airline websites


Hotel shopping – OTAs vs hotel websites


Smartphone shopping by travel segment


Do OTAs have better prices than supplier websites?


Reasons booked with an OTA?


Hotel bookings – OTAs website/app vs hotel website/app


Flight bookings – OTAs website/app vs airline website/app


Source: tnooz.com

Find the full report HERE


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