[NEW STUDY] 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈’𝐬 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐨𝐧 𝐋𝐞𝐢𝐬𝐮𝐫𝐞 𝐓𝐫𝐚𝐯𝐞𝐥𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐬 🌐✈️

𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐁𝐨𝐨𝐤𝐢𝐧𝐠 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧
📊 55% of leisure travelers choose booking channels with Generative AI capabilities.

𝐓𝐨𝐩 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐓𝐫𝐚𝐯𝐞𝐥𝐞𝐫𝐬 𝐔𝐬𝐢𝐧𝐠 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: 🔎
Comparative Pricing: 76%
All-in-One Booking: 50%
Loyalty Program Integration: 41%
Flexible Payment Options: 40%
Vacation Packages: 32%
Security/Data Privacy: 23%
User Review Data: 21%
Intuitive UX: 17%

📖 𝐒𝐨𝐮𝐫𝐜𝐞: Oliver Wyman, August 2023 Generative AI Travel & Leisure Survey