[NEW STUDY] ๐๐๐ง๐๐ซ๐๐ญ๐ข๐ฏ๐ ๐๐โ๐ฌ ๐๐ง๐๐ฅ๐ฎ๐๐ง๐๐ ๐จ๐ง ๐๐๐ข๐ฌ๐ฎ๐ซ๐ ๐๐ซ๐๐ฏ๐๐ฅ๐๐ซ ๐๐๐ก๐๐ฏ๐ข๐จ๐ซ๐ฌ ๐โ๏ธ
๐๐ฆ๐ฉ๐๐๐ญ ๐จ๐ง ๐๐จ๐จ๐ค๐ข๐ง๐ ๐๐ก๐๐ง๐ง๐๐ฅ ๐๐๐ฅ๐๐๐ญ๐ข๐จ๐ง
๐ 55% of leisure travelers choose booking channels with Generative AI capabilities.
๐๐จ๐ฉ ๐๐ซ๐ข๐จ๐ซ๐ข๐ญ๐ข๐๐ฌ ๐๐จ๐ซ ๐๐ซ๐๐ฏ๐๐ฅ๐๐ซ๐ฌ ๐๐ฌ๐ข๐ง๐ ๐๐๐ง๐๐ซ๐๐ญ๐ข๐ฏ๐ ๐๐: ๐
Comparative Pricing: 76%
All-in-One Booking: 50%
Loyalty Program Integration: 41%
Flexible Payment Options: 40%
Vacation Packages: 32%
Security/Data Privacy: 23%
User Review Data: 21%
Intuitive UX: 17%
๐ ๐๐จ๐ฎ๐ซ๐๐: Oliver Wyman, August 2023 Generative AI Travel & Leisure Survey