Greek Travelers’ Top Destinations Are Changing: London Takes the Lead in 2024
From Rome to London: The Evolution of Greek Travel Trends (2022-2024)
How Greek Travelers’ Destination Preferences Are Changing: London Now #1 in 2024
Greek Travelers Rethink Their Getaways: London Overtakes Rome in 2024
Which international destinations are Greek travelers searching for? How have travel demand trends evolved over the past three years? The latest study by Tourix provides data-driven insights that reveal significant changes in the travel landscape.
“Our three-year analysis (2022-2024) highlights notable shifts in the preferences of Greek travelers,” states the Tourix research team. “While Rome held the top spot in both 2022 and 2023, London has steadily climbed from third place in 2022 to the number one position in 2024. Meanwhile, destinations like Istanbul (4th place) and Vienna (5th place) have shown consistency, whereas Barcelona has demonstrated remarkable momentum, rising from 9th place in 2022 to 6th in 2024. It is also noteworthy that Dubai has maintained its presence in the Top 10, reflecting growing interest in non-European destinations.”
Key Findings of the Study:
🔹 London surpasses Rome after two years as the most searched international destination for Greek travelers.
🔹 Barcelona makes a strong entry into the Top 6.
🔹 Dubai is steadily gaining popularity.
🔹 Istanbul maintains its strong momentum.
🔹 Vienna remains a reliable favorite in 5th place.
🔹 New York, despite an increase in search volume, did not make it into the Top 10, as European destinations continue to dominate Greek travel preferences.
Stavros Kefalas, co-founder of Tourix, emphasizes:
“Systematic tracking of travel trends has become a strategic tool for travel agencies. It is essential for agencies to swiftly adapt their offerings to emerging destinations while continuously refreshing their proposals for timeless favorites. This approach ensures that they remain attractive to Greek travelers seeking international experiences.”
About the Study
This research was conducted through an analysis of Google search trends, focusing on the international destination preferences of Greek users over the past three years (2022-2024). Using advanced trend analysis tools, the Tourix Data & Business Analytics team processed the data to provide valuable insights for the travel and tourism industry in Greece.
