Travel Tourism Demand Trends for Greek Destinations

Posted July 20, 2022

Strong interest in Greek Destinations for the 1st Semester of 2022

This year’s tourist season is considered optimistic for 7 first-line Greek destinations (Athens, Thessaloniki, Mykonos, Santorini, Naxos, Rhodes, Elounda) as shown by the data for the first semester of 2022 of travel tourism demand searched through the internet in comparison to the previous years. Considering that the Internet is one of the most important tools used by travelers for research and preparation of any trip, including accommodation, it is of significant importance to monitor how travel demand trends are shaping up accommodation online in 7 selected Greek destinations.

Based on the recovery iIndex, we measure the percentage change in the volume of international online searches for accommodation in each destination in relation to the previous year and also to 2019, which is the reference point for tourism.

Businesses on online demand trends for Athens, Thessaloniki, Mykonos, Santorini, Naxos, Rhodes and Elounda [Updated June 2022]:

ATHENS

For the first semester of 2022, there is an increase in the total volume of online searches for accommodation in Athens by 65% compared to 2019 and an increase of 258% compared to 2021. The top countries in terms of searches for accommodation in Athens for 2022 are the USA, the UK, followed by France, Germany and Italy by a large margin. Compared to 2019, the 3 countries with the largest increase in total search volume for the first half of 2022 are the US (up 101%), the UK (up 75%) and Germany (up 71%).

THESSALONIKI

Thessaloniki for the first half of 2022 shows an increase in the total volume of online searches for accommodation by 51% compared to 2019 and an increase of 239% compared to 2021. Top 3 countries in terms of searches for accommodation in Thessaloniki for 2022 are the USA,Germany,UK followed by North Macedonia and France trailing a little behind in fifth place. In particular, the largest increase in searches compared to 2019 is shown by the USA (65% increase), Germany (47% increase) and the United Kingdom (37% increase).

SANTORINI

For the first semester of 2022 we have a significant increase in the total volume of online searches for accommodation in Santorini by 42% compared to 2019 and an increase of 103% compared to 2021. The top 2 countries in terms of searches for accommodation in Santorini are with a significant difference are France and the USA, while Italy and Spain follow. It is worth pointing out the countries that show the largest percentage increase in online searches are France with 89% increase and USA with 66% increase compared to 2019.

MYKONOS

The island of Mykonos shows an increased volume of searches in relation to accommodation from most of the countries monitored.

The top countries in terms of searches for accommodation in Mykonos for 2022 are the UK, USA and Italy, with Germany and France rounding out the top five. Compared to 2019, the first half of 2022 sees a 46% increase in the total volume of online searches, and a 94% increase compared to 2021. The 3 countries with the largest increase in the total volume of searches for the first semester of 2022, compared to the corresponding period of 2019, are France (86% increase), USA (75% increase) and Germany (60% increase).

NAXOS

Naxos has a large percentage increase compared to 2019. There is an increase in the total volume of online searches for accommodation in Naxos by 55% compared to 2019 and an increase of 92% compared to 2021. The top countries in terms of accommodation searches in Naxos in the first half of 2022 are Germany, the USA and the UK, with Italy completing the quartet. The countries with the largest percentage increase in search volume compared to 2019 are the USA (71% increase), Germany (55% increase) and France (53% increase).

RHODES

The tourist demand for the island of Rhodes remains on a significant rise. Specifically, in the first semester of 2022 we have an increase in total accommodation volume of online searches for Rhodes by 73% compared to 2019 and an increase of 152% compared to 2021. The top two countries with a significant difference based on searches are the United Kingdom and Germany, followed by France and Netherlands. In particular, Germany (99% increase) and France (69% increase) and Netherlands (64% increase) show the largest increase in searches compared to 2019.

ELOUNDA

In the first semester of 2022 we have a significant increase in the total volume of online searches for accommodation in Elounda by 65% compared to 2019 and an increase of 107% compared to 2021. The top 4 countries in terms of searches for accommodation in Elounda are the United Kingdom, Germany followed by France and the USA by a large margin. It is worth pointing out that Germany (121% increase), Austria (97% increase) and Switzerland (77% increase) show the largest percentage increase in online searches compared to 2019.

About the survey:

It is part of the Tourix Analytics venture of the Tourix company, which specializes in Digital Tourism Marketing, with the aim of utilizing specialized data and tools and its human resources to draw useful conclusions in relation to the trends of travel demand for Greek destinations. The research is based on the volume of searches collected using 14,800 search terms that are directly related to accommodation in the respective destination.

See more detailed data on Travel Tourism Demand online in relation to accommodation for Athens, Thessaloniki, Mykonos, Santorini, Naxos, Rhodes and Elounda: https://analytics.tourix.gr/