Travelers evaluate booking decisions in-the-moment.

 In Blog

Google has recently introduced ‘micro-moments’, an interesting notion that poses remarkable challenges for travel agents and hotel owners who seek to drive new customers in order to increase their revenue.

According to Google, “micro-moments” are:

intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey

Whilst travel agents and hotel owners have existing client databases, ensuring brand awareness and new customers is a must; therefore, micro-moments need to be considered.

Typical needs of buyers today

Today, buyers will  load a web page on their mobile device, seek inspiration and information in just a few seconds, search and then carry on with their work.

This is a very different experience compared to that of the early 2000s, and it poses an interesting challenge for marketeers.

Typical micro-moment searches for travel buyers

Whilst on the go, buyers will search using a variety of phrases, all with a new, common format:

  • Dreaming – “what is the weather like in Paris in July”
  • Planning – “Best restaurants in Paris”
  • Buying – “Hotels in Paris”
  • Experiencing – “Restaurants near me”

 

Read more: tnooz

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