Where consumers shop online for travel products

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Where consumers shop online for travel products

Phocuswright’s major consumer research study, focusing on where consumers shop online for travel products, reveals interesting findings regarding the intermediaries and hotels.

Phocuswright notes that the overall online penetration by region continues to grow on a global basis (although the US is forecast to remain flat at 45%, as it has for the last three years), with Europe tipped to hit 52% during 2016.

 

Search-shop-buy-share online penetration

 

Flight shopping – OTAs vs airline websites

 

Hotel shopping – OTAs vs hotel websites

 

Smartphone shopping by travel segment

 

Do OTAs have better prices than supplier websites?

 

Reasons booked with an OTA?

 

Hotel bookings – OTAs website/app vs hotel website/app

 

Flight bookings – OTAs website/app vs airline website/app

 

Source: tnooz.com

Find the full report HERE

 

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