Where consumers shop online for travel products
Phocuswright’s major consumer research study, focusing on where consumers shop online for travel products, reveals interesting findings regarding the intermediaries and hotels.
Phocuswright notes that the overall online penetration by region continues to grow on a global basis (although the US is forecast to remain flat at 45%, as it has for the last three years), with Europe tipped to hit 52% during 2016.
Search-shop-buy-share online penetration
Flight shopping – OTAs vs airline websites
Hotel shopping – OTAs vs hotel websites
Smartphone shopping by travel segment
Do OTAs have better prices than supplier websites?
Reasons booked with an OTA?
Hotel bookings – OTAs website/app vs hotel website/app
Flight bookings – OTAs website/app vs airline website/app
Source: tnooz.com
Find the full report HERE
